Heron HillBlog

Meet our bloggers and find out what's going on at Heron Hill Winery and our other two tasting rooms on Seneca and Canandaigua Lakes! Staff members are writing about the vineyards, what's happening in the cellar, fun events, wine pairings, new releases and more.

Mike
 
November 24, 2010 | Blue Heron Café | Mike "Ollie" Oliver

Out of the Café and into wholesale

October brought a first for me at the winery, also known as “Tunes in the Tent”! I had reviewed past sales with Christy, our CFO, but I wasn’t quite sure what to expect. In the end, we discovered that in general, it isn’t worth it to keep the Café open while the party is going full bore in the Tent! The obvious exception to this is Columbus Day weekend. I am resigning myself to the fact that for all intents and purposes, for this weekend, “all bets are off”! Columbus Day weekend proved to be the busiest three day stretch that the Café has seen for the entire year!

As the season came to a close for the Café, the seasonality of the business came around to show itself. We had closed for most of the weekdays, but as October came to a close, even the weekend crowd started to dwindle.
The first annual Cork & Fork offered a brief foray back into the Wholesale market for me. This event, held in Seneca Falls, was the first “selling event” that I have ever attended. As a first for me and a first for them, there was a fair amount of last minute conversation about the finer points of the event. When it was said and done, we got some amazing exposure from the Friday night VIP tasting! We were paired with Dano’s (in Hector) for the evening and all were impressed with our coordination. Saturday brought the selling end of the event. The expected crowd was much larger than the actual crowd, but after all, it is the first annual event…

While the Café was closing for the season, which was accompanied by a flurry of cleaning and storing of equipment, I had a chance to witness an event that I hadn’t had a chance to experience before. The tear down of the tent was a monumental experience for me. A mere two days after our last Tunes in the Tent, the tent as a whole was disassembled for the year. This might also be read as “After putting on our last big show of the year, I only had a day to clean up!” Without realizing it, we had stored a fair amount of stuff under the tent!

With the Café closed, it was time for me to return to Wholesale ventures. Specifically, the task at hand is to touch base with my year-round accounts to ensure that they are prepared for the holidays. This, of course, allows for the chance to show off the new vintages! Some of my customers have seemed to be a bit put-off by the fact that I have had to split my attention for the year. After explaining that if they simply purchased more wine…

How could I leave this entry without mentioning the close of the final Wine Trail weekend of the season?! After preparing the Chicken Riggies for consecutive weekends of Keuka Holidays, let’s suffice it to say that I am looking forward to a chance to “find my muse” for February’s event, Truffles & Tastes! To be fair, it has been a fun year of Wine Trail food. I am, however, looking forward to a surprise for February, maybe homemade Truffles…

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