What's the Winter Wholesale scene like?
With the Tasting Room at Bristol closed for the season, I’m off and running to seek out new homes for our Heron Hill Wines. It’s been a great season for this, since our weather has been unseasonably mild. No worries about traveling in snow and ice.
In the Wholesale Department, January is a relatively slow month, most people are resting from the busy holiday season which begins just before Thanksgiving. The shelves are still loaded with wines, store inventories are being done and staff is regrouping for spring.
I’ve been visiting prospective clients for over 7 years now, it has been a breath of fresh air to hear more and more customers wanting to support New York’s growing wine industry. Their consumers are asking for NY, and the retailers and restaurants are listening. It is a shame that it has taken so long for this to happen, but it’s here and wholesale staff is ready to present Heron Hill all over the State. John Coco, Sales Director has led his team (Mike Oliver and I) to all parts of NYS and we have been having great success.
Last month, I travelled to Oneonta and Binghamton to find several restaurants that listened to their customers and want to bring Heron Hill wine to represent their voids in wine lists. We have several features starting next month: The Oneonta Depot and Bella Michaels.
The Oneonta Depot, which is a charming old train station whose food looks fantastic. Too bad we were on such a tight schedule, after looking at the menu, I would have loved to try it. They will be featuring Heron Hill Chardonnay and Riesling, which we are very excited about. Bella Michaels, an Italian restaurant will be featuring our Pinot Noir and Chardonnay this month. This is very exciting for us, since we are not very prevalent in this market.
One of the most interesting restaurants that I have gone to is in Perry, New York. The Hole in the Wall, which opened in 2001, brings upscale and innovative cuisine. Anita Billings, her daughter Jacki and son-in-law Travis have wowed their customers with their creative wine dinners. Weeks ago, Jacki and Travis visited Heron Hill on Keuka and tasted several wines. We’re excited that they’ve chosen Heron Hill for their annual dinner in July. This dinner is a real adventure, its beautifully prepared and presented, with distinct taste and is all around delish! We’re looking forward to July’s dinner to see what the staff at the Hole in the Wall has up their culinary sleeves.
All-in-all life on the road has brought me some pleasant surprises and I am looking forward to educating new customers about Heron Hill wines.